Hello, I'm
MARKETING STRATEGIST & CREATIVE LEAD
Strategy Leads. Creativity Evolves.
الاستراتيجية تقود. والإبداع يتجدّد.
I turn business challenges into bold strategies, creative solutions, and measurable impact.
Scroll to Explore ↓BRANDS I'VE WORKED WITH
Across different markets, industries, and business challenges.
Tap a logo to visit the brand's official page. Swipe to browse.
FEATURED CAMPAIGNS
Strategy, execution and performance thinking — together.
Seasonal campaigns, content planning and platform management for a multi-branch brand.
Campaign Strategy · Content · PerformanceDistinct audience strategies, marketing messages, paid campaigns and creative production for two markets.
Strategy · Ads · AI Video · CreativePerformance figures and final campaign visuals will be added only when verified and approved.
SELECTED WORK
Strategy defines the direction. Creativity brings it to life. Explore the disciplines behind our work.
Research, audience insights, brand positioning and actionable marketing direction.
Research · Positioning · PlanningPaid campaign strategy, targeting, testing, optimization and performance analysis.
Paid Media · Optimization · ReportingCreative concepts, scripts, direction and AI-assisted video production.
Concept · Script · ProductionDiscover all eight disciplines, with project examples added as they are approved.
These visual cards introduce portfolio disciplines. Verified client projects and playable work samples will be added with the relevant project details; no campaign results are implied by the illustrations.
WHAT WE DO
Led by Basma Ashraf, our team brings together strategy, creativity, design, and development to deliver solutions shaped around your business.
Turn your business goals into a clear, actionable marketing direction.
Build, manage and improve paid campaigns around meaningful objectives.
Develop campaign ideas, visual concepts and distinctive creative systems.
Craft messages, captions, scripts and content your audience understands.
Take a concept through scripting and AI-assisted visual production.
Create intentional, brand-aligned digital campaign visuals.
Plan content, manage channels and maintain a clear brand presence.
Our designers and developers create responsive websites that balance user experience, functionality, and purposeful content.
THE THINKING BEHIND THE WORK
Strategy-led. Creatively driven.
I'm Basma Ashraf, a Marketing Strategist & Creative Lead with over seven years of experience across travel, retail, consumer electronics, services, healthcare, and B2B markets in Egypt and the Gulf.
I lead marketing and creative projects alongside a talented team of designers and developers. We bring strategic thinking and specialized expertise together to create purposeful solutions built around business goals.
Let's talk about your brand ↗To make marketing more thoughtful, creatively ambitious, and responsive to the way brands and audiences evolve.
To translate business challenges into clear strategies, purposeful creative solutions, and measurable marketing decisions.
CONTINUOUS LEARNING
Training, creative practice, and ongoing learning.
Higgsfield Academy
2026View certificate ↗
Abdelrahman Sleem
2023View certificate ↗
Egypt FWD · Udacity
2022View certificate ↗
LinkedIn Learning
2022View certificate ↗
Canadian Management & Training Institute
2019View certificate ↗LET'S WORK TOGETHER
Tell us what you're building, what isn't working, or where you want your brand to go.
